Launch Loadout
Reddit campaigns for indie games

Turn your Steam page into a Reddit ad campaign.

Get twelve native-feeling ads, targeting hypotheses, tracking links, and a budgeted test plan built from your actual game.

Check my Steam page Build now for £9
Usually ready in minutes Early-access price from £9

Example campaign mockup

LL

Game Studio

Promoted · Gaming communities

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Angle 02 / Specific moment

What if every failed run changed the city?

We’re building a tactical roguelite about assembling a crew while an orbital city collapses around you. Here’s the clearest look at the decision-making so far.

Gameplay first. No invented hype.
Wishlist on Steam

A test, not a document dump

Know what you’re testing before you spend.

Launch Loadout turns your game, objective, audience and budget into a campaign structured around learning—not guesswork dressed up as strategy.

Three angles worth testing
Different reasons to click—not twelve rewrites of the same sentence. Each angle gets its own hypothesis and creative direction.
A practical audience map
Community, interest, and keyword hypotheses built from the game and target player, with exclusions to reduce obvious waste.
Tracking without fantasy attribution
UTM links, a Steam baseline, budget allocation, and explicit stop-or-scale rules for a test you can actually interpret.
Community support when you need it
The Full kit adds disclosed organic drafts, visual briefs, a reply playbook, and a fourteen-day optimisation checklist.

Three steps

From Steam page to Reddit test.

  1. 01

    Paste your Steam URL

    We read the public game details and show whether the page has enough material for honest ads.

  2. 02

    Confirm delivery

    Choose the kit, add your email, and optionally tell us one thing the campaign must know.

  3. 03

    Open your Reddit kit

    Pay once, open the private campaign, and use the supplied test plan from your own Reddit Ads account.

Free guides and tools

Learn before you spend.

Use the free Launch Loadout guides to check your Steam page, estimate a test budget, and understand what a readable Reddit campaign should measure.

Reddit Ads for Indie Games

A practical small-budget Reddit Ads guide for indie Steam developers testing wishlists, demos, or launch traffic.

Open guide
Steam Game Marketing Checklist

A pre-traffic checklist for indie developers preparing a Steam page, launch campaign, and paid test.

Open guide
Steam Page Ad Readiness Checker

Paste a public Steam URL and get a quick paid-traffic readiness snapshot before spending on Reddit ads.

Open guide
Reddit Ads Budget Calculator

Check clicks, possible wishlists, break-even cost, and sales needed before running a small Reddit Ads test.

Open guide
Reddit Ad Examples for Games

Fictional Reddit ad examples and angles for indie game genres, from roguelites to cozy games.

Open guide

Early-access pricing

One Reddit campaign. One payment.

Launch pricing for early studios. Your advertising budget stays in your own Reddit Ads account.

Reddit Test Kit
£9

Early-access price for a focused Reddit campaign you can launch and measure.

  • 12 ads across 3 campaign angles
  • Community, interest, and keyword targeting
  • Budget split and 7-day test plan
  • UTM links and stop/scale rules
Choose Reddit Test Kit
Reddit Launch Kit
Best value
£29

Early-access price for the paid campaign plus creative and community launch support.

  • Everything in the Test Kit
  • 6 image and video creative briefs
  • 4 rule-aware organic post drafts
  • Comment and objection reply playbook
  • 14-day optimisation checklist
Choose Reddit Launch Kit

Questions before you paste the URL